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Zoomlion Heavy Industries unveils its new branch in Brazil

Jun 18, 2024

Recently, the opening ceremony of Zoomlion's new branch in Idajia, Brazil was successfully held, with nearly 100 local customers participating in the on-site event. After the opening of the new branch, the total number of Zoomlion's branches in Brazil will reach 12, and the increasingly perfect localization layout is helping to expand the local market faster.


It is understood that Idajia is the largest export distribution center in southern Brazil, ranking second in the country's container loading throughput. After the opening of the new branch of Zoomlion Heavy Industry Yida Jia Yi, it will become an important equipment management and distribution center and sales network strategic hub in southern Brazil, significantly reducing the company's logistics costs in the local area, improving the company's business response speed and service quality.


At the opening ceremony, employee representatives from Zoomlion's Brazil subsidiary comprehensively introduced Zoomlion to the attending customers, detailing the company's development history, product types, localization layout, Zoomlion Smart Industry City, and "the world's most" products, allowing customers to have a more comprehensive and deeper understanding of the company. Many customers praise Zoomlion Heavy Industry for its leading strength in the industry and highly recognize its close connection with the local area.


At present, some of Zoomlion's products have firmly ranked among the top in the Brazilian market, such as the market share of concrete pump trucks, which has exceeded 70%. The sales and market share of engineering cranes, high-altitude operation machinery, and other products have significantly increased. Among them, the localized new products of cranes that were fully promoted at the end of last year, especially the large tonnage products, quickly won market favor and broke the monopoly of European and American brands.

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